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Posted by National Admin on 14/03/2019.

New Business Operations & Integrity Manager Joins EA

EA wish to welcome new staff member Peter Friend into the role of Business Operations and Integrity Manager.

Peter has an extensive background in sports administration, having worked in several sporting organisations, including Rugby Australia and FFA, for over 20 years. He has also worked in the banking and entertainment sectors and run his own consultancy business.

This high level of experience lends itself well to Peter’s new role, which includes supporting current safety and risk management initiatives, integrity (eg Member Protection) and various commercial and other relationships.

Peter Friend

Peter Friend, Business Operations & Integrity Manager

“I am looking forward to working with EA and its stakeholders over the next six months and making a contribution to Equestrian fulfilling its potential in Australia”, said Peter.

In terms of Peter’s "connection" to equestrian, he rode stock horses when he was a kid working on properties in the mid-west of NSW.  He has attended the Adelaide three-day event several times with his family, rating it as a must-do, up there with one of the best sporting events across all sports.

Both Peter’s daughters rode when they were younger (dressage and show jumping), and his older daughter worked in stables. Both his daughters now work in the veterinary industry. 


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