Brand and PR Specialist
Grow and manage the brand and profile development of a leading Olympic sport.
Responsibilities:
- Manage the development of member and market driven strategies to deliver engagement and growth across all communication channels including digital and traditional platforms
- Create and implement a PR strategy to support the business in line with our strategic plan
- Build brand awareness and a positive reputation through creative marketing and PR campaigns
- Execution of internal and external plans
- Develop timely and exciting content for press materials, eDMs, editorial articles, social media and advertising to drive member and wider community engagement
- Assist and implement media relations across the sport
- Support with social media management and content planning
- Establish quality and productive relationships with key internal and external stakeholders
- Monitor media and the equestrian market place for trends, member activity and any relevant issues
- Represent EA to enhance and strengthen our profile and brand to optimise opportunities for the development and growth of equestrian sport
Required Skills and Attributes:
- Demonstrable experience in a public relations and/or brand management role
- Strong interpersonal skills and a proven ability to remain professional under pressure
- Possess strong written and verbal skills and be able to communicate with others effectively and succinctly
- Articulate with a calm and confident manner
- Excellent analytical and organisational skills, with the ability to plan and efficiently manage multiple tasks to completion with a high level of attention to detail
- Media relations experience with the ability to innovate and think creatively
- B2B and B2C communications and tactical marketing experience
- Proven ability to ensure key messages are conveyed clearly and consistently within style and branding guidelines
- Proven experience in managing complex organisational structures and processes
- Ability to build and maintain strong relationships with key stakeholders, industry bodies, colleagues and the member community to enhance and strengthen EA's profile and reputation
- Capacity to moderate and negotiate to achieve amicable and productive outcomes
- Self-motivated, with the skill to problem solve and use initiative
- Ensure appropriate regard to operational, legal, financial and reputational risk
- Ability to cope with high pressure, tight deadlines and multiple, competing priorities
- A reliable team player with a hands-on, can-do ethos
- Willingness to work flexible hours and/or on a weekend, as required
If you are interested in joining our team, please send your resume and covering letter outlining the skills and experience you will bring to the role to [email protected] by 23 November 2016.