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EFA releases Marketing Plan
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The National Office of the EFA has been working with consultants from The Marketing Centre on the production of a Marketing Plan for the sport. You can now find an abridged version of this plan on this web.
The Marketing Plan is a "living" document and will be updated as time goes by. EFA Branches are invited to develop similar plans using this plan as their basis.
"As with anything else, if we want to accomplish something, we need to have goals and a plan of how to achieve them", said EFA President Russ Withers. "This is the first time in its history that the Federation has looked more closely at the marketing side of the sport. We hope the plan and the actions arising from it will help the sport grow."
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| Download a copy of the plan | |
