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Posted by Equestrian Australia on 14/12/2017.

Horseland partners with EA

Equestrian Australia (EA) is pleased to welcome leading Equestrian retailer Horseland to its growing stable of partners.

As a family owned and operated Australian business with nearly 40 years of history, Horseland is at the heart of the Equestrian community. With 51 stores nationwide and online, Horseland offers an extensive range of equipment for the novice through to the experienced rider.

The partnership will see a variety of flow on benefits for EA members with EA and Horseland also conducting a series of joint communication initiatives and in-store activations to assist in the wider promotion of events and Equestrian sport.

Horseland’s CEO Adam Bucknell said, “As a world-leading Equestrian Retailer and entering into our 40th year in business next year, the partnership with EA is very exciting for us all at Horseland. EA is our sport’s governing body and we at Horseland share with them a vision, passion and commitment to growing, and investing in the longevity of the sport”.

EA’s Commercial Manager Tristan Prosser- Shaw said; “Horseland is the leading Equestrian retailer in Australia and a supporter of many different events and riders across the nation. It is their love of the horse and wanting to be at the heart of the equestrian community that has drawn this exciting partnership together. “

“Horseland and EA will be working closely to offer our members a wide range of equipment with hints, tips, advice and experiences to realise the full potential of both rider and horse. We are looking forward to how this partnership positively impacts our members and the wider community over the next three years”.   


Horseland is a successful family owned and operated Australian business. The first store opened in 1978 and has evolved over almost 40 years to become Australia’s largest Equestrian retailer with 51 stores Australia wide.  Horseland offers the widest range of world-class brands, including the recently launched Saddle Centre. Saddle Centre offers an excellent selection of saddles for any level of rider and discipline. Whether it’s finding out what’s on, knowing who to talk to, showing you how or just being understood, Horseland caters to all your equestrian needs. Find your local store by clicking on the link below:

Horseland Stores 

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